Tutors Who Thrive

Brand Strategy | Visual Identity

 

Tutors Who Thrive, a transformative platform for tutors, aimed to empower aspiring tutorpreneurs and career transitioners with a cohesive visual identity. Facing challenges of an inconsistent brand and weak market presence, they needed a unified visual identity to enhance customer trust and stand out in a competitive market.

 

Project Goal: The objective was to develop a comprehensive brand strategy focused on their purpose, mission, vision, and values. The goal was to create a unified visual identity that builds trust and effectively engages their audience.

 

  • Logos: Primary, Secondary, Submark, and Logo Mark for versatility.
  • Fonts: Quincy CF Black, Roboto Condensed, Work Sans.
  • Colour Palette: Bittersweet, Orangey Yellow, Leafy Green, FireFly, Dark Cyan.
  • Illustrations & Patterns: Fun, quality designs for cohesive branding.
  • Social Media & Photography: Natural lighting, relaxed environment, light and airy feel.

 

Website –  www.tutorswhothrive.com

Platform – Kajabi 

tutors who thrive - business card
Tutors Who Thrive - Primary logo
Tutors Who Thrive - bag

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Tutors Who Thrive - social