Tutors Who Thrive, a transformative platform for tutors, aimed to empower aspiring tutorpreneurs and career transitioners with a cohesive visual identity. Facing challenges of an inconsistent brand and weak market presence, they needed a unified visual identity to enhance customer trust and stand out in a competitive market.
Project Goal: The objective was to develop a comprehensive brand strategy focused on their purpose, mission, vision, and values. The goal was to create a unified visual identity that builds trust and effectively engages their audience.
Logos: Primary, Secondary, Submark, and Logo Mark for versatility.
Fonts: Quincy CF Black, Roboto Condensed, Work Sans.
Colour Palette: Bittersweet, Orangey Yellow, Leafy Green, FireFly, Dark Cyan.
Illustrations & Patterns: Fun, quality designs for cohesive branding.
Social Media & Photography: Natural lighting, relaxed environment, light and airy feel.