Taking on the challenge.

Striving To is keen to help people keep fit by challenging themselves. They’re looking to make walking, jogging and running fun for all ages.

I worked with them to help build a clean, fresh new brand identity. We wanted to create a brand that stood out from their competitors as well as appealing to the target audience.

Customers would select a distance and purchase a monthly challenge. The client wanted me to create a brand identity, stationery and an eCommerce site. The future of the business was to end up selling Striving To merchandise.


Striving To


Industry – Fitness

Area – National

Sectors – Domestic


Project type

Logo design
eCommerce build
Web design
Content creation
Copy editing
Stationery design
Digital Marketing


“Starting a business for the first time is nerve-racking but from the very start Lewis put my mind at rest by guiding me through building my ideas into reality”

Joanne Brian – Managing Director


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