A.L.Scaffolding Limited – Scaffolding installation services
Branding, Livery Design, Website Design, Social Media Management
A.L.Scaffolding approached me to help them lead the way in the competition throughout Kent. The brief was to give the company a new, professional look as well as to create an online presence.
I worked with the company directors to design a new brand and identity, brand messaging, livery, signs, website and Facebook business page design.
My goal was to design a logo, branding, stationery, signage, clothing, and livery alongside website content, design and build. The business focus was for the branding to have a more premium feel to appeal to commercial clients – alscaffolding.co.uk
I started by researching the scaffolding industry as a whole as well as the expectations of the construction industry. After observing the client’s local competitors I was able to understand their strengths and challenges and work on creating assets that worked across all visual platforms. Within Kent, there were no scaffolding companies that had a consistent professional brand image. Once the directors were happy with my logo design and branding design, I created all the additional elements to complete the full brand for the client.
Creating a fresh modern brand identity that appealed to the client’s target audience was key to giving the client the best chance to remain as one of the most popular scaffolding services in the southeast. I advised the clients that they could use their vehicles for advertising and with every scaffolding project they could display a sign to advertise their business. I created these visuals with clear, well-spaced elements in mind for maximum visibility. A consistent brand covered all print assets, website and all social media platforms.